The Profireal Group is an international financial group operating on global financial markets for more than 20 years. The group is eyeing long-term sustainable growth, investing in global projects and placing considerable emphasis in the field of Corporate Social Responsibility (CSR). The Profireal Group consists of two divisions. The companies of the PROFI CREDIT division are respected players in the field of consumer and business lending in Central and Eastern Europe, Russia and newly in Asia. The PROFI INVESTMENT division focuses on locating and developing long-term perspective investment opportunities. The goal of the Profireal Group is long-term expansion in perspective consumer and business loan markets in Europe and Russia. For the future, we are also making plans to break into the dynamic and evolving countries in Asia. Through our “Childrens’ Smile with PROFI CREDIT” CSR program, we are supporting underprivileged children through a number of charitable organizations and projects in every country in which we operate. We are also a proud sponsor of the most prestigeous cross-country horse race in continental Europe – the Velka pardubicka. We also back the only WTA tennis tournament in the Czech Republic – the J&T Banka Prague Open.